IMPORTANCE OF RIGHT MARKETING!

❝Ideas are easy. Implementation is hard.❞

– Guy Kawasaki, AllTop Co-founder

The world of a startup business is an aggressive one. And to stay in this people have to do many things and face many challenges so right marketing is a most crucial factor.

According to researchers, there are about 472 million entrepreneurs and 305 million total startups all across the globe. And 50 million startups created every year, with 137,000 start-ups made and 120,000 businesses terminated every day.

These statistics give a clear picture of how much work is required to make a startup successful. There are many problems that occur while managing a startup and a solution to these problems is a good marketing strategy.

Check – Interpersonal skills for building a team in a startup.

Challenges faced by startups:

➣ Competition:

We saw from the statistics that in this corporate world there is fierce competition and to succeed here we have to do something different from the others. Competition is one of the biggest challenges for the survival of startups. 

➣ Financial and cash flow management:

Every startup faces the problem of getting its startup funded. When a startup expands many owners do unnecessary expenditures on buying new stuff or getting different and expensive marketing ideas.

➣ Hiring new candidates:

Your employees’ enthusiasm, skills, and work dedication is a really important factor which contributes in your startup’s success. Hiring and creating a supportive team is a herculean task. It is important to hire suitable and skilled candidates so that they can bring new ideas to the table and can do tricky work also.

➣ Winning the trust and loyalty of customers:

Whether you are new to a business or not, earning the trust of customers is always beneficial. 

❝ Customer is always right.❞ or ❝Customer is god.❞ 

We all have heard these quotes, and they are true also because it is the customers’ word that can give us the edge in this race of survival. So winning their trust and loyalty is the ultimate goal.

➣ Marketing strategy:

Every startup faces the pain of choosing the right marketing strategy which is one of the most important keys to their success. Finding a good, affordable and most effective marketing strategy is difficult. Luckily, in this difficult task, our team at Avail can help you and share this pain with you.

Today, we will be covering the marketing aspect for you as we have experts here just for you! Let’s begin where you won’t have to worry about marketing your product or service anymore. The How of marketing, When, Where, Why, To Whom is all that we love to discuss and bring solutions to. 

Check – Change Management Process for Startups.

Some Right Marketing Tips:

➢Make a marketing plan:

It is the most important step to consider while setting up a marketing strategy. Your plan should include your marketing goals, implementation schedule, what your business is about, your customers, and your target audience.

➢ Create a budget:

A business marketing plan can be quite expensive, which is why setting a budget is important. Your plan should include the total cost and individual cost of the campaigns you want. This would reduce extra expenses.

➢ Establish your presence in social media:

Social media provides the best kind of marketing. Most people use social media to search and get to know about businesses. Social media gives you the way to reach your audience in the simplest way and lets you connect to them easily.

Top social media platforms are Facebook, Instagram, Linkedin, Twitter.

➢Invest in a good digital marketing team:

Digital marketing, which is also known as online marketing is the way of spreading messages about a company’s products or services to the customers via electronic mediums like email or social media.

It is the most common way of marketing and advertising which is used by almost all business people right now.

Some basic types of things that digital marketing is comprised of are Content marketing, Social media marketing, email marketing, search engine optimization, etc.

Importance of Right Marketing for Startups:

Startups have to compete with thousands of businesses. Many studies and surveys have seen that many startups make their marketing plan but fail and shut their startup in few years. This mainly happens because most of them make mistakes and choose the wrong strategy to market their products. 

Digital marketing can be the best way of doing marketing for startups. It consists of various methods and the best way to reach the audience. It is cost-effective and generates traffic easily.

➼ Trust:

Getting clients and customers to trust your products/services is a huge challenge. With marketing, you can easily connect to your customers and make them believe in your services.

Online marketing brings clarity because people can express their views and it makes people judge better.

➼ Competition:

A good marketing strategy distinguishes you from your competitors. It builds and maintains a good brand image and increases the reputation of your firm. A good reputation brings more customers and gives you a better chance of survival in this cut-throat competition.

➼ Hiring more skilled and suitable employees:

Do you know most people use online sites and social media for finding jobs? A good presence on social media platforms can bring the best candidates for the job. 

A strong profile on social media that can reach more people efficiently is done by the marketing strategists. A good image on social media will attract candidates with good work ethics and will also create a positive work environment.

➼ Attract more customers:

Being a business owner is a tough feat but with the impact of covid-19, it is getting more and more challenging. To deal with these challenges companies and businesses are using the internet to promote, maintain, establish, increase traffic and sales.

A well-planned digital marketing strategy can be a key factor to achieve all these abovementioned targets.

➼ Creates a personal brand:

For entrepreneurs, a personal brand is a kind of a necessity. Though it does not provide direct marketing, it still has a huge influence on your business. 

An attractive and effective personal brand will give you better networking, attracts more clients and customers, distinguishes you from your competitors, and also allows you to charge more money for your services.

Check – 10 Startup Advice by Top Founders.

Conclusion:

A well-planned and effective marketing strategy is the solution to most of the problems faced by startups. It is a crucial step to take your startup to new heights.

You can’t afford to make a mistake in its planning and put your business at risk. Let us worry about this and provide you the best marketing strategy which can take you to the heights of success and take you a step closer to achieving all your goals and targets.