“It takes 20 years to build a reputation and five minutes to ruin it, if you think about that you will do things differently”- Warren Buffet, CEO of Berkshire Hathaway.
This famous quote by one of the world’s most acclaimed and affluent investors is so insightful and explains the core essence of the value of the growing brands. Brand awareness is an extremely significant deal ever since and especially in today’s emerging world.
If you have a business already or are planning to have one or in any other phase of the process you must crucially think about your brand awareness and ways to make it sustainable.
We have curated some successful strategies to grow the brand and explained them in detail. Here are eight effective ways to grow and increase the reach of your brand.
Engage with your brand’s story:
We are a population of 7.9 billion people, which means 7.9 billion stories exist on this earth, in this fleeting time that makes it natural for humans to relate to stories faster than anything else.
If you closely observe anything remotely attractive to you always has a story behind it that makes it appealing to you. So it is the most compelling way to elevate your brand. You need to engage with your audience using stories.
The story needs to be engaging and make your audience feel connected to your brand, that does not mean that you need to come up with something monumental it just needs to be authentic, something that you have truly experienced which must be expressed in an engaging way that engrosses the attention of your target audience.
Understand your target audience:
An archer isn’t known for the arrow they use but for the aim, they manage to fulfill. Every business should and is known for the services or products it delivers which makes it necessary to know its aim- its ‘target audience’.
Once the business owner has clarity of the exact audiences he is targeting through its services or product the work is half done. If you don’t have an idea of who your target audiences are why they want what they the venture won’t be a sustainable one.
Once, you gain clarity around this you can build your brand around it without any hassles.
Discover your brand’s voice for growing brands:
A brand’s voice is the most powerful and uniquely distinguishing factor. You can truly find your voice only when you discover yourself and choose to focus on your unique strength.
If I have to give you an example to make you understand the value of the voice and the role it plays, I would simply ask you to imagine your favorite author, teacher, best friend, etc. and you can automatically feel a voice popping up in your mind which is clearly distinguishable and connecting.
Now, imagine applying this factor to your brand. You precisely know the target audience and they know exactly what you are through your voice.
Build a strong social media presence:
The wonders of having a strong social media presence in this digitally booming world are self-explanatory. It is now a global necessity for businesses to have their profiles maintained across all social media platforms.
You can build a strong social media presence by consistently posting, interacting with your audience through chats or other means, holding contests or giveaways, etc.
A community of loyal followers can help you significantly increase your brand awareness.
Build and maintain a customer service department:
If you keenly pay attention to all the established business and their brand they make it a real effort to look after their customers genuinely.
They maintain a special customer service department where all the concerns related to their product or service are taken care of.
This puts forward a positive image of the venture which makes the growth exponential.
Partner with the well-established business of your niche:
When you collaborate with other well-known businesses of your niche it increases your reach, helps you in innovating and adapting new ideas, etc. It not only benefits you it happens to be a mutually beneficial deal.
The more you are surrounded and collaborating with such businesses the awareness increases more.
Publicize your brand:
Publicizing your brand through podcasts, newspapers, TV advertisements, large hoardings, etc. plays an extremely huge role in increasing your reach.
If you publicize through all the mainstream media and other platforms you tend to attract more target audiences. The growth in the target audience is directly proportional to the brand’s growth which is again directly linked with the growth of your business.
Effective use of Infographics:
Infographics are astounding colorful ways by which you can see the statistics and data in a systematic way that provides appropriate insights which elevate the awareness of the brand by giving it feedbacks to work on for improvements.
If infographics are used efficiently can do wonders in the growth of the brand.
Optimize your content with SEO:
Search Engine Optimisation is one of the most important skills you must possess. Almost anything content on the web is accessed based on the keywords and so it must be optimized.
If your content is optimized across all platforms using SEO it ranks well and becomes accessible and increases its reach and the brand is promoted.
Stay intact with your ground:
Do not be under the impression that your aim is to attract huge followers or audiences for your brand to be aware and grow. It is absolutely absurd.
If you want to grow you need the right audience, your target audiences, and not all.
So, you should not go behind the strategies to attract a crowd but stay true to your ground and promote authentically.
We hope, you found these strategies useful and would introspect and apply them when and where needed according to your niche.