solution1

Competition Analysis & Research

solution2

Customer Need Analysis & Research

solution5

Training Need Analysis & Research

solution3

Business Need Analysis & Research

solution4

Online Market Need Analysis & Research

Introduction

“Solution through innovation” means introducing new and more effective processes and ideas for business growth. By applying multiple research and analysis tools in every aspect of an organisation, we offer solutions that are transformative for businesses.

Competition Analysis & Research

Through an in-depth Competition Analysis and Research, we understand the strengths and weaknesses of the competitors, identify market trends, learn about the customers’ perception of the competition, recognise the gaps, and determine growth opportunities. It helps us build a powerful marketing strategy and create a niche for your business.

Here’s how we do it

IDENTIFY COMPETITION

The first step is to determine the direct and indirect competitors of your business. Direct competitors are the businesses that offer same or similar products or services, or both. They target the same needs and the same target audience. Indirect competitors are those selling different products or services but catering to the same need.

RESEARCH COMPETITORS

In the next step, we gather extensive information about the competition that includes their products or services, pricing, and market strategies, positioning, target audience, marketing materials, online information, social media presence, and customer insights.

EVALUATE BUSINESSES

We analyse your business with respect to the competitors using best suited competitive analysis framework to identify strengths, weaknesses, opportunities, and threats. This exercise is critical in framing your marketing strategy and positioning.

Customer Need Analysis & Research

The goal of Customer Needs Analysis and Research is simple – to understand customer needs and meet them through your products or services. We deliver a deep understanding of your customers’ needs through our research and analysis that forms the backbone of your marketing strategy. Our 3-step Customer analysis methodology:

STEP 1

CLASSIFY YOUR CUSTOMER

Find everything about your Customer
Age
Gender
Location
Demographics Interests
Others brands they like Preferred publications Likes & Dislikes

Dig out existing customer data
Sales data
CRM data
Survey Customer feedback
Customer support call logs

Develop Customer Profile
Create sub-groups with similar traits
Identify untargeted customers

STEP 2

DISCOVER CUSTOMER NEEDS

Find Customer pain areas
Customer surveys
Interviews
Past Sales data
Social media listening

STEP 3

MATCH CUSTOMER NEEDS WITH YOUR OFFERING

Find everything about your Customer
Age
Gender
Location
Demographics Interests
Others brands they like Preferred publications Likes & Dislikes

Training Need Analysis & Research

We conduct Training Need Analysis and Research for organizations to identify gaps in the current level of skills and knowledge with respect to required level of skills and knowledge necessary for a project or a role.

ASSESS TRAINING NEED

The first step is to identify the business need for specific training programs so that its significance is evaluated in achieving organizational goal or employee motivation. It also offers insight into whether the training is required at all.

GAP ANALYSIS

With the help of multiple assessment tools such as surveys, interviews, self-assessments, performance reviews, HR records, and supervisors’ feedback, we identify skill gaps.

EVALUATE TRAINING OPTIONS

We assess all aspects and options of training that includes investment of time and cost, returns on investment, and organizational priority as well as urgency.

RECOMMEND TRAINING PROGRAMS

We report the conclusions of training needs assessment and recommend training programs according to budget and significance for organizational growth.

Business Need Analysis & Research

By conducting Business Need Analysis and Research, we help you recognize changes that are necessary in the structure, policies, strategy, processes, technology, or culture of your business to take it to the next level of growth or address business challenges.

1. Outline the organization’s key objectives
2. Analyze current processes
3. Identify stakeholders
4. Shortlist areas of change
5. Recommend improvements to stakeholders
{"visible_panels":"4","width":"1100","height":"450","orientation":"horizontal","panel_distance":"0","max_openedaccordion_size":"80%","open_panel_on":"hover","shadow":"false","autoplay":"true","mouse_wheel":"false"}

AVAIIL’s Business Need Analysis and Research methodology helps you keep up with the dynamic internal and external environment.

Online Market Need Analysis & Research

The Online Market Needs Analysis and Research is critical for framing an organization’s digital marketing strategy so that you are not shooting in the dark but seizing strategic opportunities and existing need gaps.

Here’s how we create a powerful digital marketing strategy on the foundations of need analysis and research:

Close Bitnami banner
Bitnami