Do you want to promote your content online? Do you have a deep knowledge of what the crawlers really like? Look no further. SEO paradigm has changed 360 degrees since its inception. You need to keep abreast with the changing Google algorithm and the changing content trends from time to time. What exactly you do then?
When you want your content to rank high, you need to give special attention to what diet you feed to the crawler bots to crawl.
1) Choosing mobile friendly content:
When your content is readable on the mobile phone, many users who visit your webpage’s from the cell phone click your call to actions and instantly turn up into a business. People nowadays hardly find it convenient to go to the website from their desktops and do this. It is as easy and simple as a click.
2) Understanding the target audience:
When you are exactly sure on the age, demographics and the dynamics of the audience mix, you will understand which pain area to hit in the content. Let’s say for example if you are targeting to market SEO services to an old person who has no knowledge on it, then you must use suitable words in your content that can be understood by old people. Sometimes, you may have to write for a broader audience, and then you may want to add a few familiar ways of explanation that can be understood by all. A digital marketing professional has a keen knowledge on what is trending, where to market which type of content and that’s how it has now become very easy to promote your business at places where you can get more accurate results.
3) Would people want to buy your product or services after reading your blog or content?
Writing compelling content is an art. It is called as content marketing. Its base is on the strong keyword research and the trending keywords that rank well in the industry. Sometimes, even though a keyword is trending, there is a lot of competition to get your results on top for them but in order to get business out of keywords, you must target what fits your brand the best.
As soon as people visit your pages, the content must mean and lead to something called as edification of the person. Satisfying to the look, feel and experience with the brand and help the readers make a decision whether to do business with you or not.
4) Would you inspire a brand identity or niche when you post your content?
Your brand identity sets you apart from the rest. Your brand’s unique selling point is the key to business growth, building trust and creating a flawless experience of your brand with your potential or active client. Your content is going to help you establish that brand identity that will boost your brand and help you take a leap ahead from your industry competitors. Creating compelling visuals, UI and UX of your pages, choose how your visitors will interact with the pages is a must that can only be suggested by an experienced Digital marketing service provider in India like Avaiil.
5) Would your content be SEO friendly with the targeted keywords?
Great content with interactive visuals and a powerful backbone of great backlinks using the correct meta data like H1, H2, Meta title and meta description, Alt-tags to images and schema markups are the best strategy to rank your content high on search engines. Satisfy the bots and crawlers with the updated algorithm from time to time. This means once posted, your content undergoes several updations according to the updates. To meet the ever-changing requirements of the SEO world, you would need some professional hands on experience with SEO. Look no further than Avaiil, as they have the best digital content writing services in Pune. Book an appointment today with Avaiil to know more.